Coca-Cola has partnered with Danish startup Paboco (“Paper Bottle Company”) as one of many strategies to reduce the three million metric tons of plastic packaging it goes through per year.
The plans, devised by renewable chemicals company Avantium, have already won the support of beer-maker Carlsberg, which hopes to sell its pilsner in a cardboard bottle lined with an inner layer of plant plastic.
Cutting ties with the Plastic Industry Association is a sign that “they cannot publicly say they want to end plastic pollution, while financially supporting an association that lobbies for our continued reliance on throwaway plastics.”
The investment will help Coca-Cola to support its world without waste initiative, which is designed to develop packaging with around 50% recycled material by 2030.
L’Oréal, Mars, PepsiCo, The Coca-Cola Company, Unilever, Walmart, and more pledge to recycle 100% packaging
At the World Economic Forum in Davos, 11 companies have announced that they will work towards using 100 percent reusable, recyclable or compostable packaging by 2025 or earlier